**Adam Etherington**, Senior Principal Analyst, Digital Enterprise Services
Cybersecurity services are essential in organizations’ pursuit of resilience and digital transformation. Global IT Security Service Provider’s (ITSP) partner with clients to address complex security challenges in this journey.
To assist ITSP and CxO’s, this report analyzes provider in market awareness taken directly from a primary study of 220 global decision makers, and their views of global security service providers.
Criteria assessed includes service provider comparative awareness by region and industry, (market) share of wallet ratings, CxO decision maker requirements in choosing and retaining an ITSP, and what customers think of their experience with their provider(s).
Regions surveyed span North America, Europe, and Asia & Oceania (US, UK, France, Germany, Australia, Hong Kong, and Singapore).
The analysis in this report is best read alongside the ‘Vendor Assessment Omdia Universe: Selecting a Global IT Security Services Provider, 2021’; an independent, comprehensive end-to-end assessment of world-leading global IT security service providers across service capability and customer experience.
Enterprises seek innovation and industry experience in new providers – decision-makers globally place even emphasis on industry knowledge/innovation and contract flexibility when choosing a security service provider. Security service providers who excel in these areas are likely to gain strong wallet share and brand awareness.
Breadth and depth of expertise in security remains important – as cybersecurity challenges extend beyond permitter-based security models, enterprises also rank this as important; the ability to offer a comprehensive range of services from threat to management, fill skills gaps in your organization, and depth of skill in each area of IT security capability.
Leaders in customer “share of wallet” - IBM leads globally both in terms of brand awareness and wallet share. It scores well across all three major regions in global awareness as well as in key regulated industries. It also has the largest wallet share globally with strong positions in threat management and managed security services. Telcos, namely AT&T, Verizon, and Orange, perform well in their key home markets enjoying strong brand awareness and wallet share.
No provider ticks all the boxes, and each security service provider has strengths and weaknesses – across regions, industries, and the key selection criteria, each provider should be considered against an enterprises crucial needs (i.e., while some providers excel in global capability and digital platforms, this comes with a trade off in cost and flexibility).
Building a global security practice will be challenging – service providers perform best in their home markets in terms of brand awareness but drop off significantly in key international markets. This can pose a challenge as MNCs decentralize their security making, allowing their regional entities to pick the security partners they want to engage with.
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Adam Etherington, Senior Principal Analyst – Digital Enterprise Services Wednesday 1 June 2022 | 15:30-5:50
Adam Etherington, Senior Principal Analyst – Digital Enterprise Services Wednesday 1 June 2022 | 16:10-16:40