**Marketing Support **– Manufacturing Technology
A market leader in IT, networking, and cybersecurity solutions selected Omdia to assist in expanding its reach in the transportation, manufacturing and utilities industries. The client’s objective was to develop a series of white papers that could be used for lead generation for its Ethernet infrastructure equipment portfolio.
Only with Omdia With unparaleled knowledge of the client’s target industries and extensive reach, Omdia enabled the client to survey 300 OT decision makers, at Director level or above, responsible for purchasing strategy.
Value delivered Survey topic areas of focus included:
IoT planning and decision-making key stakeholders
OT and IT – areas of collaboration
Concerns with regards to interoperability
Key challenges to successful OT/IT integration
Key factors preventing IT/OT integration for asset management
Key opportunities for successful OT/IT integration
Training on digital tools
Overachieving with Omdia Omdia enabled client surveys to successfully target the transportation, manufacturing and utilities industries - exceeding expectations and enabling the client to expand reach into target industry sectors.
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