Omdia Consulting Solutions - Client Case Studies
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Omdia Client Case Studies
Case Study
**Marketing Support **– Manufacturing Technology
A leader in IT, networking, and cybersecurity solutions expanded its reach in the transportation, manufacturing and utilities industries.
A market leader in IT, networking, and cybersecurity solutions selected Omdia to assist in expanding its reach in the transportation, manufacturing and utilities industries. The client’s objective was to develop a series of white papers that could be used for lead generation for its Ethernet infrastructure equipment portfolio.
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With unparaleled knowledge of the client’s target industries and extensive reach, Omdia enabled the client to survey 300 OT decision makers, at Director level or above, responsible for purchasing strategy.
Value delivered
Survey topic areas of focus included:
- Future spend on digitalization
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IoT planning and decision-making key stakeholders
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OT and IT – areas of collaboration
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Concerns with regards to interoperability
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Key challenges to successful OT/IT integration
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Key factors preventing IT/OT integration for asset management
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Key opportunities for successful OT/IT integration
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Training on digital tools
Overachieving with Omdia
Omdia enabled client surveys to successfully target the transportation, manufacturing and utilities industries - exceeding expectations and enabling the client to expand reach into target industry sectors.
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www.omdia.com/consulting | consulting@omdia.com
Case Study
**Marketing Support **– Manufacturing Technology
A leading global manufacturer of automation, building and security solutions expanded its image as a thought leader for industrial digital transformation.
A leading global manufacturer of automation, building and security solutions selected Omdia to support in their positioning as a thought leader for industrial digital transformation.
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Omdia leveraged the power of trusted research and expert-led positioning to create a series of white papers and infographics addressing themes such as safety & security, digitalization and sustainability.
The development of white papers were supported by surveying 300+ customers in relevant job functions across selected industry verticals.
Value delivered
Example of survey topic on digitalization included:
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Planned digitalization expenditure
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Expectations on RoI
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Business challenges targeted through digitalization
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Technologies adopted to protect against cyber attacks
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Operational sustainability key drivers and barriers
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Deployment of technology to support sustainability
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Proportion of company cost from energy consumption
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Energy management systems used
Overachieving with Omdia
In close and constant collaboration with the client partner, Omdia architected project deliverables that positioned the client as a thought leader for industrial digital transformation.
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www. omdia.com/consulting | consulting@omdia.com
Case Study
**Company Analysis **– Manufacturing Technology
A leading global provider of process automation solutions realized its AI and IIoT vision and value proposition.
A leading global provider of process automation solutions selected Omdia to support in their AI and IIoT vision and value proposition.
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Omdia leveraged the power of trusted research on competing IIoT offerings to identify differentiators to support the development of a strategic plan for the client.
Value delivered
Omdia undertook extensive company analysis on IIoT portfolios exploring capabilities on specific parameters such as:
Overachieving with Omdia
Omdia delivered recommendations on IIoT strategy focus, supporting the development of a strategic plan for the client.
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www. omdia.com/consulting | consulting@omdia.com
Case Study
**Research & Analysis **– Physical Security
A leader in the US physical security market determined its competitive market position.
A US physical security market leader selected Omdia to assist in determining its competitive position in the US physical security market.
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The client was looking for a better understanding of their competitive position in the US physical security market. This included understanding buying behaviors, attitudes towards key technology trends and relative positioning against a select group of perceived competitors.
Value delivered
Omdia undertook extensive company analysis in the US physical security market. The analysis was based on a survey of
systems integrators and consultants active in the US physical security industry. This included a mixture of closed,
statistical questions and open questions which allowed respondents to suggest growth opportunities.
Overachieving with Omdia
Omdia delivered a comprehensive market report, enabling the client to better assess their position in the US market. The report also allowed them to test preconceived opinions about the market to ensure that they remained valid assumptions. In addition, the Omdia analyst team layered market insight across the statistical survey analysis to ensure that the research answered the “what does this mean to you?” question.
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www. omdia.com/consulting | consulting@omdia.com
Case Study
**Research & Analysis **– Strategy Assessment
Case Study: Research & Analysis – Strategy Assessment
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The client selected Omdia to assist with an impactful acquisition in the physical access control market which met their mission statement, added revenue and fit strategically.
Value delivered
Leveraging the power of Omdia market statistics, Omdia identified where the revenue and profit pools were located.
Overachieving with Omdia
Strategy options were developed and assessed against risk and return. Omdia analysts and consultants ensured client USP is included in analysis. Final strategies were assessed and justified with accompanying
company target recommendations.
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www. omdia.com/consulting | consulting@omdia.com
Case Study
**Marketing Services **– Physical Security
Case Study: Marketing Services – Physical Security
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Focusing on specific vertical markets in the US physical security industry, the client selected Omdia to provide actionable insight and growth recommendations, targeted to relevant end-user industries for the client’s membership.
Value delivered
Omdia produced a series of three white papers focused on the retail, education and healthcare markets. The white papers included insight from our syndicated research to frame the market opportunity, combined with statistical survey data from end-user survey respondents.
Overachieving with Omdia
The white papers help to educate and stimulate discussion within the client’s membership. Primarily this is about discussion and learning to ensure the success of the overall industry. However, they also act to engage new members.
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www. omdia.com/consulting | consulting@omdia.com
Case Study
**Research & Analysis **– Healthcare & Life Sciences
Case Study: Research & Analysis– Healthcare & Life Sciences
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The client selected Omdia to evaluate semiconductor opportunities in the healthcare equipment and devices market to support go to market strategy.
Value delivered
Leveraging the power of research and data solutions, Omdia built a comprehensive database of 100+ healthcare equipment and devices categories, segmented by major region.
Overachieving with Omdia
Omdia delivered semi-content TAM analysis which was provided for the most attractive medical device segments.
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www. omdia.com/consulting | consulting@omdia.com
Case Study
Safe City Thought Leadership
Case Study: Safe City Thought Leadership
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The client selected Omdia to support in their positioning as a thought leader in the safe cities market. The client had identified the safe cities market as a key strategic opportunity. However, it needed an effective method to communicate the benefits that safe cities can generate in terms of the overall safety result, social benefit and economic benefit.
Value delivered
By leveraging new primary and secondary research, as well as in-house data Omdia measured and analyzed the impact of safe city projects in different geographic locations. This resulted in four key indices, analyzed across five city case studies.
Overachieving with Omdia
Omdia delivered a white paper which provided government stakeholders, city administrators and police departments with a quantitative analysis of how government investment in technology impacts the safety, social and economic position of cities.
Furthermore, Omdia analysts provided keynote presentations to support the client’s safe city events around the world.
Omdia also continues to offer a service to help city administrators and government officials evaluate where their cities
rank on the index scales.
Connect now.
www. omdia.com/consulting | consulting@omdia.com