Vice President Product Marketing, TomTom Automotive
Olaf Gietelink, Vice President Product Marketing, TomTom Automotive
Q: What interested you about joining the Advisory Board for AutoTech: Europe? A: I’m keen to share my thoughts on the main industry trends, and discuss with industry peers on how we see those trends impacting OEMs and their supplier base.
Q: What hot topics are you exploring most in the automotive sector currently? A: Currently the main focus is on the Software-Defined Vehicle. The impact of other major trends (e.g. electrification and automation) is defined by the role of software.
Q: Are there any examples of a product or service from outside of the automotive industry that you have taken inspiration from? What was it, and how was it inspirational? A: The smartphone is an obvious product: the possibility to build a partner ecosystem around an integrated hardware & software product is what we need to accomplish in the auto industry as well.
Q: In what way can automakers build a more strategic business through shared learnings with a third party? A: I believe that no automaker can nowadays survive without strong partnerships with third parties across the value chain. This means shared R&D, learning from that research and jointly bringing those learnings into products.
Q: What measures are you taking to comply or get ahead of competitors and meet the Corporate Sustainability Reporting Directive (CSRD) with your organisation’s sustainability strategy?
A: At TomTom, corporate responsibility isn’t an afterthought or about checking a box. We are guided by our desire to create a better world. Our values and vision come through in our products and services, people and communities, and our business operations. See for more info here.